CJ Real Estate specializes in ranch, residential and commercial land sales. Whether you need to diversify assets quickly for top-dollar via auction or are prepared to list and wait for a buyer to come to you, the Cunningham-Johnson team provides comprehensive solutions and proven sales performance.

Leading the Way in Rural Land Transactions

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In the real estate auction world, CJ Real Estate continues to set the standard for excellence, helping land buyers find ranch and rural properties while ensuring land sellers achieve the best possible price-per-acre. With the launch of their enhanced website, CJ Real Estate is making waves in the market.

Real estate buyers often face challenges when searching for rural land parcels. “Helping connect rural land sellers and buyers is what we do,” said Eric Johnson, owner of CJ Real Estate. “Constantly improving our process helps us maintain our edge as the industry leader. That’s why we continually invest in world-class technology that makes it easier for buyers to find what they want so that sellers can realize maximum sales price.”

The CJ Real Estate team has a long history of delivering maximum value for property owners and trustees across the south-central plains. John O’Brien of Northern Trust Company shared his experience, “We are absolutely impressed, and our clients are thrilled,” he said, referring to a sale where CJ Real Estate sold 280 acres for 131% above the pre-sale estimate. Recent sales continue to demonstrate the power of auction, with CJ Real Estate achieving record-breaking prices for land across Oklahoma and neighboring states. Marty Powers, owner of an 80-acre farmland in Enid, Oklahoma, remarked, “Results – that’s why I trust CJ Auctions to sell my land. They’ve exceeded my expectations in past sales. Now they’ve brought the highest price-per-acre that anyone can remember for my farmland.”

The impact of CJ Real Estate’s technological advancements is evident. Chris Lowers, President of Grey Partners, reported, “Over the first 90 days, our core website update for CJ Real Estate increased average daily traffic by 852%, reduced the average bounce rate by 59%, and quarterly conversions tripled.”

Eric Johnson added, “In today’s market, where demand for rural land is surging, our streamlined process ensures that sellers get the best possible price for their property. We’re committed to leveraging technology and our expertise to benefit both buyers and sellers.”

About CJ Real Estate

CJ Real Estate specializes in selling ranch and residential real estate across Oklahoma, Texas, Arkansas, Missouri, Kansas, and Colorado. Led by Eric Johnson and Ronn Cunningham, the CJ Real Estate team excels in complex acreage sales, typically dispersing assets in 45 days while outperforming market conditions. What sets CJ Real Estate apart is their commitment to giving sellers more control through unbiased advice and the opportunity to choose the real estate sale method that’s best for them: auction or listing.

Media Contact:
Eric Johnson
1.918.550.8118
Info@CJ-RE.com

Source: Cunningham-Johnson Real Estate

What Rural Land Buyers and Sellers Need to Know About Real Estate Auctions

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Real estate auctions are becoming an increasingly popular method for buying and selling property—especially rural land. Whether you’re a landowner looking for a fast, competitive sale or a buyer searching for value and transparency, understanding the auction process is essential to making informed decisions.

What Is a Real Estate Auction?

A real estate auction is a public sale of property conducted by a licensed auctioneer. It’s a streamlined process used to sell everything from farmland and recreational plots to homes and commercial tracts. Auctions can be held in person, online, or as hybrid events.

Types of Real Estate Auctions

  1. Absolute Auction – The property is sold to the highest bidder regardless of price, ensuring a sale.
  2. Reserve Auction – A minimum acceptable price is set. The property only sells if bidding meets or exceeds this amount.
  3. Foreclosure Auction – Typically held by lenders when an owner defaults on a mortgage. These are often “as-is” sales.

Why Buyers Choose Auctions

  • Competitive Pricing – Properties may sell below market value.
  • Speed and Simplicity – Auctions close faster than traditional listings.
  • Transparency – All bids are public, ensuring a fair and open process.

What Sellers Gain from Auctions

  • Certainty – Fixed auction dates create urgency and eliminate long listing periods.
  • Control – Sellers set the terms and conditions of sale.
  • Market Exposure – Auction marketing campaigns attract qualified buyers ready to act.

“We’ve found that auctions are one of the most efficient ways to bring serious buyers and motivated sellers together—especially in rural markets where traditional listings can stall. The process cuts through the noise and delivers results.”
— Ronn Cunningham, Owner of CJ Real Estate Auctions

Key Considerations for Buyers

  • Do Your Homework – Research property details, title issues, and comparable land sales.
  • Secure Financing – Many auctions require proof of funds or pre-approval to bid.
  • Inspect Early – Properties are typically sold as-is, so take advantage of open houses or inspection periods.
  • Know the Rules – Understand the specific auction terms, deposit requirements, and closing timelines.

Tips for Successful Bidding

  • Attend Auctions First as an Observer – Get a feel for the pace and strategy.
  • Set a Firm Budget – Don’t get caught up in competitive bidding without limits.
  • Arrive Early and Ask Questions – Clarify any uncertainties before the auction begins.

Thinking About Selling?

If you’re a rural landowner considering a sale, an auction may offer the speed, exposure, and financial return you’re looking for. Working with a trusted auction firm ensures the right buyers see your property—and bid with confidence.

Want to Learn More? Reach out to Eric johnson or Ronn Cunningham at (918) 550-8118 or Info@CJ-Auctions.com

Source: Cunningham-Johnson Real Estate Auctions

How to Sell Your Lake Home Faster, For More

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Owning a lake home is a dream come true for many. The serene views, recreational opportunities, and peaceful atmosphere make for a wonderful retreat or full-time residence. However, when the time comes to sell, many lake homeowners face unique challenges that the traditional real estate market may not address effectively. If you’re considering selling your lake home, an auction could be the most beneficial route to maximize value and achieve a quicker sale. Here’s why.

Challenges of Selling a Lake Home Traditionally

Selling a lake home using the traditional listing method often presents obstacles that can lead to extended market time and potentially lower offers. Some of the key challenges include:

  • Seasonality of Demand: Lake homes tend to attract buyers during certain times of the year, such as spring and summer. If your home is listed during the off-season, it may sit on the market longer than anticipated.
  • Limited Buyer Pool: Unlike traditional suburban homes, lakefront properties appeal to a more niche market. Finding the right buyer willing to pay the premium price for a waterfront location can take time.
  • Uncertain Market Conditions: The traditional listing method often results in prolonged negotiations, price reductions, and uncertainty about when—or if—your home will sell.
  • Carrying Costs: While your home sits on the market, you’re still responsible for maintenance, insurance, and property taxes, which can add up significantly over time.

 

Benefits of Selling Your Lake Home at Auction

An auction provides a powerful alternative to the traditional real estate market, especially for lakefront properties. Here are some key advantages:

  1. Competitive Bidding Maximizes Sale Price

One of the greatest benefits of selling your lake home at auction is the competitive bidding environment. Rather than negotiating with one buyer at a time, an auction creates urgency and encourages buyers to act decisively. As a result, the highest market value is achieved, often exceeding expectations.

  1. Faster Sale and Closing

Unlike traditional listings that may linger on the market for months, auctions have a predetermined date, creating a sense of urgency among buyers. This eliminates the waiting game and leads to a quicker sale and closing, allowing you to move forward with your next steps sooner rather than later.

  1. No Price Ceiling

In a traditional listing, setting a price too high can deter buyers, while pricing too low may leave money on the table. An auction eliminates this dilemma by letting the market determine the home’s true value through competitive bidding.

  1. Targeted Marketing to the Right Buyers

Auction companies use strategic marketing efforts to attract serious buyers who are actively looking for premium lakefront properties. These marketing campaigns focus on high-net-worth individuals and investors who understand the value of a lakefront home, increasing the likelihood of securing the best price.

  1. Certainty and Transparency

In an auction, all terms and conditions are set upfront, ensuring a smooth transaction without last-minute negotiations or contingencies. Buyers know they need to be financially prepared to purchase, reducing the risk of deals falling through.

  1. Eliminates Hassle and Ongoing Costs

Since auctions have a set timeline, sellers can avoid the ongoing costs of keeping their home on the market. The longer a property sits unsold, the more carrying costs accumulate. An auction provides a clear exit strategy, allowing sellers to cut unnecessary expenses.

 

Auction Success vs. Traditional Sales

Recent data comparing lake home sales through auctions versus traditional listings reveal significant advantages for auction sellers. Lake homes sold via auction not only result in faster transactions but also command higher prices per square foot.  Data from the NAR revealed:

Lake homes sell 6X faster via auction. The average lake home closed in 68 days when sold at auction compared to lake homes sold via traditional listing method which closed in an average 371 days.

Lake homes sell more via auction. The cost-per-square-foot sales price for auctioned properties averaged $350, compared to $275 for traditionally listed lake homes.

 

Is an Auction Right for You?

If you’re looking for a way to sell your lake home efficiently while maximizing value, an auction is worth considering. It works exceptionally well for:

  • Luxury or Unique Properties: If your home has features that set it apart, an auction highlights its exclusivity and attracts the right buyers.
  • Sellers Who Want a Faster Sale: If you prefer not to wait months for a buyer to come along, an auction guarantees a defined sale date.
  • Sellers Who Want a Transparent Process: Auctions eliminate prolonged negotiations, lowball offers, and uncertain outcomes.

Wrapping Up

Selling a lake home can be a complex process, but an auction provides a streamlined, efficient, and profitable way to achieve a successful sale. With a competitive bidding environment, targeted marketing, and a set closing date, auctions allow sellers to maximize their property’s value while avoiding the pitfalls of the traditional listing process. If you’re looking for a smart, strategic way to sell your lake home, an auction could be your best choice.

If you need guidance through the process, partner with a trusted auction company like CJ Real Estate auction. Eric and Ronn will help you make data-driven decisions and secure the best outcome for your property.

Setting an Auction Reserve Price That Drives Top Dollar

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Selling land at auction is a highly effective way to ensure you get a fair market value – or better. Auction creates the market for rural real estate and offers a transparent and efficient process to connect you to potential buyers. However, an important part of preparing for this process is setting your reserve price—the minimum amount you’re willing to accept for your land.

The reserve price is a critical benchmark that protects your financial interests while also ensuring your real property is attractive to bidders. Setting this price requires careful planning and consideration. Read on to learn how to determine the right reserve price for your land.

What is a Reserve Price?

Before diving into how to set it, it’s important to fully understand what a reserve price is. The reserve price is the minimum bid that the seller is willing to accept for their property at auction. If bidding doesn’t reach the reserve, the land will not be sold, giving the seller control over the ultimate outcome of the sale.

Unlike an ‘absolute’ or ‘no reserve’ where the property sells to the highest bidder regardless of price, having a reserve price in place ensures that your land won’t sell below your minimum price.

Why Setting the Right Reserve Price Matters

Setting the right reserve price for your land is a balancing act. An auction reserve that’s too high is likely to scare off potential buyers, dampen bidding activity and possibly result in no sale. A high reserve often creates the perception that the property is overpriced or that the seller is unlikely to accept any bid, which discourages people from participating in the auction. Setting the reserve price too low might leave money on the table, failing to maximize the value of your land. It’s essential to find the sweet spot that ensures competitive bidding while protecting your financial goals.

By setting the reserve price strategically, you create an atmosphere of excitement and opportunity, attract the largest potential buyer pool, entice people to engage in bidding wars and drive up your final sale price. Collaborating with experienced auctioneers helps you strike the balance between attracting interest and optimizing the value of your land. They will help you assess market conditions, analyze comparable sales data, and guide you in determining a reserve price that aligns with your goals and resonates with potential buyers’ expectations and capacities. With the right reserve price, you enhance the chances of getting top dollar.

Steps to Set a Reserve Price

First, understand your land’s market value.  The starting point for setting your reserve price is knowing the fair market value of your land. This depends on several factors, including location, condition, acreage, soil quality, zoning, water rights, accessibility, potential uses and neighboring properties.

Experienced land auctioneers understand local markets and can offer insight into how your property fits into buyer demand. They’ll assess your land’s unique qualities and analyze recent sales of similar properties to understand what buyers are currently paying for land with comparable features.

Take these steps to become comfortable setting your reserve price:

  1. Consider your financial goals. Think about what you need to achieve financially from the sale. Ask yourself questions such as: What is the lowest price I’m comfortable accepting? Does this sale have specific financial obligations tied to it (e.g., paying off a loan, reinvestment goals)? Establishing these benchmarks can help guide your reserve price decision.
  2. Evaluate unique selling points. Does your property have features that will drive up demand? Examples might include prime soil for farming, abundant water access, or existing fencing ideal for cattle grazing. Highlighting these features during the auction can impact bidder interest, potentially influencing your reserve price.
  3. Assess current market conditions. The agricultural and real estate markets can fluctuate based on broader economic and environmental factors. For example: Are land values in your region trending upward or downward? Is there high demand for farmland or development land in the area? Staying informed about supply and demand dynamics can help you gauge whether to set a more aggressive or conservative reserve price.
  4. Factor in costs and liabilities. Keep in mind the costs associated with selling your land, as this might influence your reserve price. These costs can include auctioneer fees, legal fees, title searches, and paying off any outstanding property tax or liens. If the land has maintenance requirements (e.g., erosion control, invasive plant removal), you may need to incorporate these factors into your reserve.
  5. Be Open to expert advice. While you might have an idea of what you want from the sale, it’s always wise to listen to professionals. Auctioneers, land agents, and appraisers are well-versed in local market trends and bidder behavior. They can help refine your expectations, ensuring you set a reserve price that strikes the right balance.

Common Mistakes to Avoid When Setting a Reserve Price

  1. Setting the reserve too high. An overly ambitious reserve price might prevent bidders from entering the auction, leaving you with no offers at all. Remember, the goal is to generate competitive bidding that pushes the final sale price upward.
  2. Forgetting to factor in market trends. Failing to account for current market demand (or saturation) may leave your reserve price out of sync with potential buyers’ expectations and capacities.
  3. Not Revealing the reserve strategically. While it’s common for the reserve price to remain private, some sellers and auctioneers choose to hint at its range to encourage bidding activity. Discuss with your auctioneer the best strategy for your specific situation.

Key Takeaways

Setting the reserve price for your land is a crucial step that requires careful planning and collaboration with experts. By understanding your land’s value, staying informed on market conditions, and aligning the reserve with your financial goals, you can maximize the chances of a successful sale.

If you need guidance through the process, partner with a trusted auction company like CJ Real Estate auction. Eric and Ronn will help you make data-driven decisions and secure the best outcome for your property.

5 Common Real Estate Auction Bidding Mistakes to Avoid

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5 Common Real Estate Auction Bidding Mistakes to Avoid

Bidding on real estate, whether a ranch, farmland, or an investment property, can be both exciting and challenging. However, this process often comes with pitfalls that can cost you financially and emotionally if you’re not prepared. Whether you’re a first-time buyer or an experienced real estate investor, avoiding these common mistakes can make all the difference in securing a winning bid and ensuring a successful investment.

1. Failing to Research the Property Thoroughly

One of the most significant mistakes buyers make is placing bids without doing proper research. Each property comes with its unique details and challenges, such as zoning regulations, water access, soil quality, and existing structures. For farmland and ranch buyers, these factors can significantly affect the property’s value and long-term viability.

How to Avoid This Mistake:

  • Visit the property multiple times.
  • Get a professional inspection.
  • Review property records, including ownership history and any liens.
  • Check for any environmental concerns.

By knowing exactly what you’re bidding on, you’ll be more confident in making an informed decision.

2. Setting Unrealistic Expectations

Many buyers enter the bidding phase with unrealistic goals—either expecting to snag the property at an impossibly low price or assuming it will meet all their ideal criteria without compromise. This mindset can lead to frustration and missed opportunities.

How to Avoid This Mistake:

  • Research comparable sales in the area to get a realistic sense of market values.
  • Define your non-negotiables but be prepared to compromise on secondary wants.
  • Set a clear budget and stick to it.
  • While aiming high is great, balancing aspirations with reality will help you stay grounded.

3. Overlooking the Cost of Ownership

Placing a winning bid is just the start of your financial commitment. Many buyers focus solely on securing the property without considering the ongoing costs of ownership, such as maintenance, property taxes, insurance, and operational expenses for farms or ranches.

How to Avoid This Mistake:

  • List all potential expenses, such as upkeep for fences, barns, irrigation systems, and equipment if it’s farmland.
  • Factor in unexpected costs, such as repairs or market fluctuations in crop prices for agricultural property.
  • Discuss your financial capacity with a realtor or financial advisor before making a bid.
  • By understanding the full scope of ownership costs, you can avoid financial surprises further down the road.

4. Getting Emotionally Attached

It’s easy to fall in love with a property, especially a beautiful ranch or a piece of farmland with breathtaking views. However, letting your emotions guide your bidding decisions can lead to overpaying or making unwise compromises.

How to Avoid This Mistake:

  • Approach the bidding process as a business transaction.
  • Set a strict maximum bid amount and stick to it, no matter how much you want the property.
  • Work with a trusted real estate agent who can help keep emotions in check during negotiations.
  • Remember, there will always be other opportunities, and it’s better to walk away than to regret an emotional, overinflated purchase.

5. Failing to Prepare Financing in Advance

Walking into a bidding situation without your finances in order can lead to delays and even cause you to lose the property to a more prepared buyer. Sellers prioritize buyers who have their financing ready to ensure a quick, smooth transaction.

How to Avoid This Mistake:

  • Get pre-approved by a lender to understand your borrowing capacity.
  • Have proof of funds ready, particularly if you’re making a cash offer.
  • Understand the terms of your financing, including interest rates and repayment timelines.
  • Being financially prepared signals to the seller that you’re serious and can speed up the closing process.

Closing Thought

Investing in real estate, especially farmland, ranches, or other large properties, is a rewarding but complex process. By avoiding these five common mistakes, you can make smarter, more informed decisions while bidding on the property of your dreams. Whether you’re a rancher expanding your operations, a real estate investor looking for the next opportunity, or a farmer buying your first field, preparation and mindfulness are key.

If you’re ready to take the next step, work with a trusted real estate agent or consultant who specializes in the type of properties you’re interested in. With the right guidance, you’ll be well-positioned to bid strategically and secure a winning deal.

Looking to Sell Your Land? CJ Real Estate is Here to Assist

At CJ Real Estate, we specialize in selling ranch, residential, and commercial land. Whether you’re looking to sell quickly through a high-value auction or prefer to list and wait for the perfect buyer, our experienced team delivers tailored solutions and a track record of success. When you need results, trust the proven expertise of CJ Real Estate.

2025 Land Value Expectations

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2025 Land Value Expectations: What Ranchers, Landowners, and Investors Need to Know

As we head into the new year Landowners, ranchers, farmers, and investors alike are focused on the latest value projections. The good news? Stability continues to define the market, providing confidence for stakeholders navigating this competitive space.

Land values and buyer interest remained robust in 2024, despite challenges posed by lower commodity prices and a slower economy. Experts predict this strength will not only be maintained but could see modest growth as broader economic conditions improve due to lower interest rates, lack of supply ad excellent incomes over the past three years.

Market Insights from Industry Experts

“It’s always tough to predict land sales on a given day,” says Ronn Cunningham of CJ Auctions. “Our 2024 sales consistently exceeded seller expectations. Other brokers reported inconsistent results. I expect to see land prices stabilize with modest improvement as the economy continues to improve post-election.”

This perspective aligns with broader market trends. Land pricing volatility from 2021-2023 calmed down in 2024 with high-quality agricultural land commanding consistently strong values. Average price-pre-acre for raw land or lower quality ag land has fallen slightly. This moderation highlights the market’s resilience, particularly in regions like Oklahoma and Kansas, where demand remains high.

Declining Supply Meets Strong Buyer Demand

One notable trend in recent years has been a reduction in the overall number of properties for sale. Over the past three years, listings have dropped by 22%. Despite the tighter supply, demand continues to thrive, driven by both cattle and crop producers as well as institutional investors increasingly recognizing the value of agricultural land.

High-quality family farms and ranches have emerged as enduring favorites in the buyer landscape. These properties are not only maintaining their value but, in some cases, are poised to see modest increases as competition remains healthy.

Standout Regional Value Growth

Regional markets tell a particularly compelling story. Oklahoma and Kansas pastureland values shone bright in 2024, and that momentum is expected to carry through 2025. Nationally, pastureland values grew by 5.2% on average last year, but Oklahoma and Kansas outpaced the trend, achieving an impressive 9% average annual value growth across the south-central region.

Additionally, cash rental rates further boosted landowner returns. Oklahoma led the nation with a remarkable 10% increase in cropland cash rental rates in 2024, further cementing its position as a leader in the agricultural land market.

Key Takeaways for 2025

For those involved in or considering entering the ag land market, here are the main points to know:

  • Expect Less Volatility: Despite economic fluctuations, the agricultural land market remains stable, with modest improvements expected into 2025.
  • High-Quality Land Holds Strong: Properties with strong agricultural value, such as family farms and ranches, are maintaining high demand and value.
  • Regional Bright Spots: Oklahoma and Kansas continue to lead the way in terms of growth and strong returns in both land value and cash rental rates.
  • Supply Challenges Persist: With fewer listings on the market, opportunities for land acquisition are becoming increasingly competitive.

Looking Ahead

The 2025 market outlook offers optimism for ranchers, landowners, and investors. Stability coupled with continued regional growth suggests strong opportunities for those looking to invest in high-quality properties or maximize value from existing holdings.

Whether you’re actively participating in the market or simply keeping an eye on trends, staying informed has never been more critical. By understanding the forces shaping the land market, you’ll be better positioned to make savvy decisions in the year ahead.

Thinking of Selling Your Land?  CJ Real Estate Can Help

We are real estate experts specializing in ranch, residential and commercial land sales. Whether you need to diversify assets quickly for top-dollar via auction or are prepared to list and wait for a buyer to come to you, the CJ Real Estate team provides comprehensive solutions and proven sales performance. When results matter, choose CJ Real Estate.

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Step-By-Step Real Estate Auction Guide

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A Step-By-Step Guide to the Real Estate Auction Process

Navigating the real estate market can be a complex endeavor, but choosing to sell your property through an auction can streamline the process and potentially yield excellent results. Auctions offer an efficient, transparent way to sell real estate, ensuring your property is presented to a competitive pool of potential buyers.

Real estate auctions work because they create urgency. An auction date and time motivates potential buyers to act. The process is truly hands-off for sellers. And, sellers to dictate when, where and how the sale will happen.

“Once they (CJ Auctions) came in, it all just happened so quickly and so professionally. We were just kind of left with our mouth open because we didn’t expect it to go so smoothly and so quickly. And they took care of everything. All I had to do was show up at closing. I will be forever grateful for what they did for our family.”

 – Kary Warren, Lamb Ranch Trustee.

Property owners benefit from selling real estate at auction because they can minimize carrying costs, eliminate risks associated with pre-sale inspections and know when their property will sell. Additionally, there is no need for extensive repairs or upgrades because property offered at auction is typically sold ‘as is, where is’ meaning that bidders are offering to buy the property in the condition it is in on sale day. There are no sale contingencies and no negotiating.

Competition assures that owners are getting the best price for real estate at auction. At auction you get competing offers all at once. Each bid is simply an offer to purchase. The sales price is determined by competing bids that go up, not down.

Here’s a comprehensive guide to understanding the auction process from start to finish.

Discovery – Initial Consultation

Your auction journey begins with an on-site visit to learn about your property, the local real estate market and most importantly, your goals and objectives. This meeting serves as a foundation for the entire process:

  • Discuss your goals and which sales method – auction or listing – is the best fit for what you want to accomplish.
  • Discover what’s unique about your property, gain an overall understanding of your real estate asset and assess your property’s potential value.
  • Outline the auction sales process including deliverables, timeline and post-sale activity.
  • Address any remaining questions you or your family may have about the process, risks and benefits thoroughly with your real estate team.

Seller Responsibilities

Property owners selling via auction have similar duties to those in any real estate transaction.

  • Affirm property details such as shared ownership, legal descriptions, right of ways, acreage, etc.
  • Disclose financial details about existing mortgages, liens, etc.
  • Disclosure of any known hazards or defects.
  • Make the property available for pre-sale work, inspections or open houses during the marketing period. A key difference with auction is that inspections/open houses are typically limited to 3 or less and scheduled ahead of time – no last-minute showings.

Auctioneer Responsibilities

  • Keep you advised and informed with responsive communication throughout the process.
  • Set the auction date, time and location.
  • Package your property for maximum pricing potential through parceling.
  • Determine if a land survey is necessary and, if so, manage the survey process.
  • Organize all relevant property documentation, disclosures and other legal paperwork.
  • Prepare marketing plan and manage marketing process.
  • Organize and manage your real estate auction and sale process.
  • Organize and manage real estate closing.

Marketing

A strategic marketing plan is crucial for drawing in potential buyers. The tactics employed to market your property typically include:

  • Professional photography and videography showcasing your property through compelling visuals.
  • Custom webpage illustrating your property.
  • Online listing placements on real estate websites such as Zillow & Realtor.com.
  • Social media campaigns that engage audiences and generate interest.
  • Email marketing to targeted buyers, investors, brokers and related professionals.
  • Print advertising in local newspapers and select industry publications.
  • On-site signs and off-site directional signs to inform and attract local buyers.

Inspections and Open Houses

Inspections and/or open houses are a pivotal part of the auction process, offering potential buyers the chance to view the property firsthand. A key benefit of selling via auction is that these are typically limited to 3 or fewer and they are scheduled as part of the marketing plan so that you can plan and never have to hassle with a last-minute call to show your property.

  • Inspections and/or open house events are scheduled on fixed days and times and promoted as part of your marketing plan. Typically, there are 1 or 2 events prior to sale day and 1 event on sale day.
  • A representative from your real estate auction will be present to answer questions and offer details about your property during a set time period. They’ll collect feedback from attendees to gauge interest and address any potential issues that may impact your sale.

Auction Day

The entire process comes together on sale day.

  • Your real estate auction team will set up the property for sale posting additional sale day signage directing prospective bidders to the auction.
  • Prospective buyers will be able to arrive at least one-hour prior to auction time to inspect the property, register to bid, and ask any questions about the property or auction process.
  • At auction time, the auctioneer will make pre-auction announcements reading the sale terms, conditions, and disclosures into the record. Then your auctioneer will ask the audience if there are any questions for the record.
  • Once all questions have been answered, the auctioneer opens the competition with an initial starting bid.
  • Potential buyers make successive bids, each higher than the previous one. It’s a fast and exciting pace. Auctioneers typically work with a team consisting of the auctioneer, ringmen and an auction manager.
  • Your auctioneer will generate maximum value for the property by expediting competitive bidding while ensuring a transparent and fair process for all bidders.
  • The bidding process continues until a high bidder is declared.
  • If there are multiple property/parcels, the successful high bidder wins the right to choose a property/parcel or properties/parcels from a grouping of similar or like-kind properties. After the high bidder’s selection, the property/parcels they chose are deleted from the group and the bidding commences for any remaining property/parcels.
  • The bidding process continues until all properties/parcels have been sold.

Post-Auction

Immediately following the auction, high bidders will meet with the auction manager to complete the sale.

  • High bidders will sign the purchase agreement and pay a non-refundable deposit.
  • The auction manager will review the closing process and answer any buyer questions.
  • The auction manager will then expedite the closing process. Settlement typically occurs within 30 to 45 days of seller acceptance.

Conclusion

Selling your property at auction can be a powerful method for achieving a successful and timely sale. Understanding each step ensures you are well-prepared and can collaborate effectively with your auctioneer to maximize the benefits of this sales approach.

If you have questions or need further assistance about selling your property at auction, don’t hesitate to reach out. We’re here to guide you through the auction process and help you achieve the best possible outcome.

Stay tuned for our next post, where we’ll provide tips on preparing your property for auction to ensure it looks its best and captivates the right buyers.

Home Prep for Maximum Sale Price

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Looking to maximize your home’s sale value? Avoid costly upgrades and focus on simple, effective steps to attract buyers. Declutter, depersonalize, deep clean, and boost curb appeal effortlessly.

Most of us realize that your home should be as inviting and welcome potential buyers by making them feel comfortable.

“One of the most common mistakes that home sellers make is overlooking the simple and inexpensive steps in favor of costly upgrades” says agent Tev Brackin adding, “simply decluttering, depersonalizing, deep cleaning and curb appeal boosting lawncare will do more for resale value than just about anything you can do.”

Use this checklist to knock out the basic tasks to maximize your home’s value:

  1. Declutter every room in your house, the garage, the yard and any storage buildings.
  2. Depersonalize your home. Remove your personality so that potential buyers can visualize how their own personality will look in your house
  3. Deep clean. Think about hiring a pro – your realtor should have affordable options. Not only will they make your home sparkle, they’ll also often notice things that you may overlook.
  4. Amplify your curb appeal. Small and economical upgrades like a few cheerful flowerpots, fresh paint around the doorway, and trimming overgrown shrubs will make a big difference. Realtor Kali Blakley advises her clients to “Take a step back and add some color with potted plants – and you can take them with you after you sell.”

Of course, there are a few tasks that you may not have thought about that are absolutely worth your time:

  1. Wow buyers with inviting pictures that compel them to take a deeper look. Most buyers begin their search online. Be sure to declutter, depersonalize, deep clean and brighten your home before taking your online listing photos. Consider hiring a professional real estate photographer to maximize your appeal.
  2. Avoid surprises by conducting your own pre-listing inspection. A pre-listing inspection provides sellers with upfront information about the condition of their property, which gives them more control over repairs and potentially strengthens their negotiating position.
  3. Adjust the thermostat to make certain that your home is comfortable for potential buyers when showing the home.
  4. Make your home smell free. Taking out the garbage and recycling is obvious but removing candles and room fresheners is important too. Any smell can spoil a buyer’s opinion of your property. “Some sellers are shocked when I tell them a buyer thought that the candle scent was covering up a musky smell in the home.” Recalled agent Shelby Enyart.
  5. Avoid signs of your pets in the home. While we love our pets, dander, excess fur and messes in the yard can turn-off potential buyers.

The to-do list or home sellers may seem never ending. Use this list to help your home make a powerful impression, entice buyers, and compel maximum offers early in the process.

Invest in Hunting Land Like a Pro

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Purchasing recreational land for hunting can be an excellent investment, offering both a retreat from urban life and a potential source of income. However, to make the most of this investment and avoid financial pitfalls, there are several crucial factors hunters should consider before making a purchase. Here’s a guide to help you navigate the process and ensure your investment is sound.

Understand Your Objectives

Define Your Purpose: Are you buying the land primarily for hunting, or are there other recreational activities you’re interested in, such as fishing, hiking, or camping? Clarifying your primary objectives will guide your decision-making process and help you prioritize the features you need in the land.

Investment Goals: Consider whether you view this purchase purely for personal use or as a financial investment. If it’s the latter, think about the potential for future appreciation, leasing opportunities, and other revenue streams.

Evaluate the Land’s Hunting Potential

Wildlife Habitat: Assess the quality and diversity of the habitat. Look for areas with ample food sources, water, and cover. Diverse habitats that support various species will enhance your hunting experience and the land’s value.

Game Species: Identify the types of game present on the land. Research local wildlife populations and hunting regulations to ensure the species you’re interested in are abundant and legally huntable.

Property Size and Layout: Larger properties generally support more wildlife and provide a better hunting experience. However, the layout is equally important. Look for natural funnels, water sources, and areas that offer good vantage points for hunting.

Identify Potential Off-Season Revenue-Generating Opportunities

Owning hunting land can offer several passive income-producing opportunities beyond hunting that don’t interfere with habitat management or hunting activity and may even help secure your land with year-round activity. For some this is a very attractive way to pursue a passion for the outdoors while offsetting costs associated with owning and maintaining large plots of land.

Conservation Programs: Enroll in government conservation programs that provide financial incentives for preserving wildlife habitats, wetlands, or other natural resources.

Agricultural Leasing: Lease portions of the land to local farmers for growing crops or grazing livestock. This can provide a steady income stream while keeping the land productive.

Timber Sales: If the land has a substantial volume of mature trees, they can be harvested and sold. Sustainable forestry practices can provide ongoing income while maintaining the health of the forest.

Fishing Leases: If the property includes ponds, lakes, or streams, consider leasing access to fishermen. Stocking the water bodies with fish can enhance this offering.

Short-Term Rentals: There are a host of apps ready to help you generate revenue by opening your land to visitors looking to park their RV, pitch a tent, treat themselves to a glamping experience, or have a family vacation in a cozy cabin. Short-term rentals may require a bit more effort but most apps make it easy to control when and how people use your land.

Solar or Wind Energy: If the location is suitable, lease parts of the land for solar panels or wind turbines. Renewable energy projects can provide long-term, passive income.

Legal and Zoning Considerations

Zoning Laws: Verify the zoning regulations for the property. Some areas may have restrictions on hunting or other recreational activities.

Access Rights: Ensure there is legal access to the property. If the land is landlocked, you may need to negotiate easements with neighboring property owners, which can be costly and complicated.

Conservation Easements: Check if the property is subject to any conservation easements. Are there any protected species or wetlands on the property? Familiarize yourself with any regulations or restrictions that may impact your ability to develop the land. While these can be beneficial in preserving the land, they may also restrict certain activities, including hunting and development.

Financial Considerations

Budget and Financing: Determine your budget, including not just the purchase price but also ongoing costs such as property taxes, maintenance, and improvements. Explore financing options and ensure you can comfortably meet the financial obligations.

Market Trends: Research current market trends in the area. Land values can fluctuate based on various factors, including economic conditions and changes in local regulations.

Income Potential: Consider potential income streams from the land, such as leasing it to other hunters, offering guided hunts, or timber sales. These can help offset the costs of ownership and even provide a profit.

Land Improvements and Management

Necessary Improvements: Assess what improvements may be needed to maximize the land’s hunting potential. This could include building access roads, creating food plots, or installing blinds and stands.

Land Management: Effective land management practices can enhance wildlife habitat and increase the land’s value. Consider hiring a professional land manager or wildlife biologist to develop and implement a management plan.

Environmental, Physical, & Infrastructure Factors

Water Sources: Presence of water bodies like ponds, streams, or lakes can significantly enhance the property’s attractiveness to wildlife and its overall value.

Soil Quality: Good soil quality is essential for maintaining healthy food plots and supporting diverse plant life. Conduct a soil test to understand its composition and fertility.

Topography and Accessibility: Consider the topography of the land. Steeper terrain can be challenging to navigate but may offer excellent vantage points for hunting. Ensure the property is accessible year-round, especially if it’s in a remote area.

Utilities and Infrastructure: When purchasing hunting land, utilities and infrastructure play a crucial role in ensuring the property meets your needs and can support your intended activities. This includes: Water, electric, gas, waste disposal, roads, communications, buildings and fencing. You’ll need to access what you need, what exists, and what improvements will need to be made for your intended uses. One often-overlooked resource is access to emergency services.

Consult Professionals

Real Estate Agent: Work with a real estate agent who specializes in recreational land. They can provide valuable insights and help you find properties that meet your criteria.

Legal Advisor: Consult with a legal advisor to ensure all contracts and agreements are in order and to understand the implications of any legal restrictions on the land.

Financial Advisor: A financial advisor can help you understand the long-term financial implications of your purchase and how it fits into your overall investment strategy.

Conclusion

Recreational land can be a fulfilling and worthwhile investment that rewards you and your family for generations. Purchasing recreational land for hunting is a significant investment that requires careful consideration and planning. By understanding your objectives, evaluating the land’s potential, considering legal and financial factors, and seeking professional advice, you can make a well-informed decision that maximizes your investment and provides years of enjoyment. Take the time to thoroughly research and evaluate each aspect of your potential purchase to safeguard against financial mistakes and ensure a successful investment.

Most Profitable Land Improvements

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Investing in land improvements can significantly enhance the value of a property, but it’s crucial for landowners to focus on projects that promise a positive return on investment (ROI). Whether the goal is to sell the land quickly or maximize its resale value, certain improvements are more likely to appeal to buyers and yield substantial returns. In some cases, however, selling the land as-is may be the most pragmatic option. This article explores the most effective land improvements that pay off at resale and offers guidance on how to make informed investment decisions.

1. Clearing and Grading

One of the first steps to enhancing the value of a piece of land is clearing and grading it. This involves removing trees, rocks, and debris, and leveling the ground to make it more usable. A clean, well-maintained parcel is more attractive to buyers as it provides a blank canvas for development. While the cost of clearing and grading can vary widely depending on the size and condition of the land, it typically offers a good ROI by making the property more accessible and visually appealing.

2. Utility Installation

Installing essential utilities like water, electricity, and sewage systems can significantly boost the value of a property. Buyers are often deterred by the lack of basic infrastructure, so ensuring that these utilities are readily available makes the land more attractive. The cost of utility installation depends on the proximity of existing utility lines and the terrain of the land. While the upfront cost can be substantial, the added convenience and development potential usually translate to a higher selling price.

3. Access Roads and Driveways

Improving access to the land by building roads or driveways can make a significant difference in its marketability. Properties that are difficult to access are less appealing to buyers, particularly those looking to build homes or businesses. Investing in well-constructed access roads not only improves the functionality of the land but also enhances its aesthetic appeal. This improvement often yields a high ROI by making the property more practical and accessible.

4. Landscaping and Aesthetic Enhancements

Landscaping can greatly enhance the visual appeal of a property. Simple improvements like planting trees, shrubs, and grass, or creating gardens and walking paths, can transform a barren piece of land into a picturesque and inviting space. Landscaping not only makes the land more attractive but also suggests to potential buyers that the property has been well-maintained. While the cost of landscaping can vary, even modest investments can result in significant returns by making the property stand out in the market.

5. Fencing and Boundaries

Establishing clear boundaries with fencing can improve the security and privacy of a property, making it more appealing to buyers. Fences can also be used to segment the land for different uses, such as residential, agricultural, or recreational purposes. High-quality fencing materials and professional installation can be costly, but this improvement often provides a good ROI by enhancing the property’s functionality and security.

6. Environmental Improvements

Investing in environmental improvements, such as creating ponds, wetlands, or natural habitats, can increase the land’s appeal, especially for buyers interested in recreational or conservation purposes. These improvements can also enhance the property’s ecological value and provide tax benefits or incentives in some regions. The cost and ROI of environmental improvements vary, but they can be particularly attractive to niche markets.

7. Zoning and Permits

Securing the appropriate zoning and permits for potential development can significantly increase a property’s value. Buyers are more likely to purchase land that is already zoned for their intended use, as it reduces the time, effort, and risk associated with obtaining these approvals themselves. While navigating zoning laws and acquiring permits can be complex and sometimes costly, the resultant increase in marketability and value often justifies the investment.

When to Sell As-Is

Despite the potential benefits of land improvements, there are situations where selling the land as-is may be the best option. If the cost of improvements outweighs the potential increase in value, or if the land is located in an area with low demand, investing in enhancements might not be justified. Additionally, if the landowner needs to sell quickly due to financial pressures or other personal reasons, it might be more practical to sell the land without making any improvements.

Factors to Consider Before Investing in Improvements

Before deciding on any land improvements, landowners should consider the following factors to ensure they are making informed decisions:

  1. Market Analysis: Conduct a thorough market analysis to understand the demand and potential buyers for the property. This will help determine which improvements are most likely to attract interest and yield a high ROI.
  2. Cost-Benefit Analysis: Compare the costs of potential improvements with the expected increase in property value. This will help prioritize projects that offer the best returns.
  3. Location: The location of the land significantly influences the types of improvements that are most beneficial. For example, installing utilities may be crucial in a remote area, while landscaping might be more important in a suburban setting.
  4. Legal and Regulatory Requirements: Ensure that any planned improvements comply with local zoning laws and regulations. Failing to do so can result in fines or legal issues that negate any potential gains.
  5. Timing: Consider the timing of the sale. If the market is currently favorable, it might be worth selling quickly rather than investing time and money in improvements that may not pay off immediately.

Conclusion

Investing in land improvements can be a highly effective way to increase a property’s value and appeal to potential buyers. By focusing on essential improvements like clearing and grading, utility installation, access roads, landscaping, fencing, environmental enhancements, and securing zoning permits, landowners can enhance the marketability of their land and achieve a positive return on investment. However, it’s crucial to conduct thorough market research and cost-benefit analysis before embarking on any projects. In some cases, selling the land as-is may be the most practical and financially sound decision. By carefully evaluating their options, landowners can make strategic improvements that maximize their property’s resale value.

Thinking of Selling Your Land?  CJ Real Estate Can Help

We are real estate experts specializing in ranch, residential and commercial land sales. Whether you need to diversify assets quickly for top-dollar via auction or are prepared to list and wait for a buyer to come to you, the CJ Real Estate team provides comprehensive solutions and proven sales performance. When results matter, choose CJ Real Estate.